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Problem Hypothesis Statement
Problem Hypothesis Statement
Every Business Starts With An Hypothesis.
A solid problem hypothesis statement
helps you validate your idea and execute an efficient customer discovery process.
At the core of this process, lies ambiguity.
As startup founders who know going
from 0 to 1, let us coach you to help you embrace the ambiguity and deal with it.
Example Problem Hypothesis Statement
for Electric Scooters
We believe young people aged 15-30
When they are tired of walking
Want to reach their destination fast
But are dissatisfied with public transportation and taxi
Because they are crowded
and because there is too much traffic
The 3 Pillars of a Problem Hypothesis Statement
This is the first customer segment willing to pay you to have their problem solved.
Current Solutions
These are the existing solutions in the market that address the early adopters' problem to some extent.
These are the needs of the early adopters for which they are looking for a solution.
Grow Your Vision
Unlock Success with Problem Hypothesis Statements
Problem Hypothesis Statements are the compass that guides startups and established enterprises alike towards creating products and solutions that truly resonate with their target audience.
It's more than just a hunch – it's a structured approach to understanding, defining, and solving real problems.
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Examples of Minimum Viable Products from Renowned Startups
Example Problem Hypothesis Statement for TikTok
We believe individuals of various age groups, primarily 13-35,
When seeking entertaining and engaging content,
Want to connect with a global community
But are dissatisfied with traditional social media platforms and lengthy, passive content
Because they crave shorter, more interactive experiences
and because they desire a platform focused on creative expression and viral trends.
The Template for the Problem Hypothesis Statement
We believe ...
When ...
Want to ...
But are dissatisfied with ...
Because
and because
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Example Problem Hypothesis Statement for NETFLIX
We believe entertainment enthusiasts of all ages
When they seek convenient access to a wide variety of content
Want to enjoy an immersive, personalized viewing experience
But are dissatisfied with traditional cable TV and limited streaming options
Because they are restricted by schedules and content availability
and because they crave tailored recommendations and a seamless interface.
