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Cheat Sheet
Product-market fit questions
Let's start by using the 7-Fit framework to understand your startup's challenges and identify potential solutions.
This product-market fit questionnaire will hopefully help you think about some fundamental PMF-related questions.
Product-Market Fit Questionairre
Product-Market Fit Survey Questions about FIT#1:
Customer-Problem Fit:
- Who is the target customer for your startup?
- What are the main problems that your startup is solving for its customers?
- How did you identify these problems in the first place?
- How do you know that this problem is relevant and important to your target customers?
- Have you talked to your existing or potential customers to understand their needs and pain points better?
SaaS Tools to Help with this Fit: Google Surveys, Typeform, Qualtrics
- How does your startup's solution address the customer problem you identified?
- What specific features and functionalities does your startup offer that address this problem?
- Are there any gaps or limitations in your startup's solution that prevent it from fully solving its customers' problems?
- How does your startup differentiate itself from competitors in the market?
- Have you received any feedback from your existing or potential customers about your solution's effectiveness in addressing their problems?
SaaS Tools to Help with this Fit: Usertesting.com, Optimizely, Crayon
Product-Market Fit Survey Questions about FIT#2:
Problem-Solution Fit:
Product-Market Fit Survey Questions about FIT#3:
Customer-Solution Fit:
- How satisfied are your startup's customers with the current solution?
- Are there any features or functionalities that your startup's customers are requesting that are not currently available?
- How can your startup better align its solution with its customers' needs and preferences?
- Have you received any feedback from customers about the usability and user experience of your solution?
SaaS Tools to Help with this Fit: Xtensio, Hotjar, Crazy Egg
Product-Market Fit Survey Questions about FIT#4:
Product-Channel Fit:
- What channels does your startup currently use to acquire its target customers?
- Which distribution and customer acquisition channels have you tried so far? How did it go?
- Are there any other channels that your startup could explore to reach its target customers more effectively?
SaaS Tools to Help with this Fit: Google Analytics, Hubspot, Mailchimp
Product-Market Fit Survey Questions about FIT#5:
Channel-Model Fit:
- What is your startup's current business model in terms of ARPU (average revenue per user) and monetization strategy (e.g., free, freemium, transactional, free trial, one year up front)?
- How well does this model align with the channels that your startup is using in terms of CAC (customer acquisition cost) and customer retention?
- Are there any changes that your startup could make to its business model to better align with its channels and improve ARPU?
- How does your startup's pricing strategy compare to its competitors in the market? Is it competitive, too high, or too low?
- Have you considered offering different pricing tiers or packages to appeal to different customer segments?
- Are there any pricing strategies that you have yet to explore?
SaaS Tools to Help with this Fit: Google Analytics, Baremetrics, Price2Spy
Product-Market Fit Survey Questions about FIT#6:
Model-Market Fit:
- How well does your startup's current business model in terms of ARPU and monetization strategy align with the target market?
- How big is your market?
- Who are your main competitors in this space?
- How can your startup better differentiate its monetization strategy from competitors in the market to attract and retain customers while optimizing CAC?
- What are the key trends and drivers in this market that could impact your startup's growth?
- Are there any untapped customer segments or use cases for your startup to explore?
SaaS Tools to Help with this Fit: SurveyMonkey, Trendwatching, SWOT Analysis
Product-Market Fit Survey Questions about FIT#7:
Product-Market Fit:
- How satisfied are your customers with your solution?
- What is your customer retention rate?
- What is your churn rate?
- What is the annual revenue/customer growth you realised in the last 12 months?
- What percent of your startup's growth is attributable to a single channel?
SaaS Tools to Help with this Fit: Promoter.io, ChurnZero, VWO